Prompted by Suw Charman, this is some research I did last year regarding the demographic termed ‘Silver Surfer’. I’ve tidied things up a bit and made it look a bit prettier, but looking back it reminds me that I really should do some more work in this area, as much more research has come out since, including some fantastic work by Ofcom entitled: Digital Lifestyles Adults aged 60 and over.
UPDATE 30/06/2009: Part II of this post can now be read here.
strategy | data | capability building 
Responses
Great presentation – please let me know if you update it.
Thanks Scott. Will do.
Hi Scott, I’ve added a bit more to this discussion here: http://kathryncorrick.co.uk/2009/06/23/wither-the-silver-surfer-part-ii/
[…] it on, Kathryn Corrick asks a few questions here – well worth a visit to watch the presentation. Related Posts:The Elevator Pitch: No1 – Steph […]
[…] Wither the Silver Surfer? Part II 2009 June 23 tags: technology, internet, digitalbritain, demogrpahics, people, inclusion, digital divide, research by Kathryn Suw Charman-Anderson and I have been continuing our conversation over email on age related matters and the internet. The consequence being that I’ve typed enough words to consider putting them together into a blog post. Hope the following makes sense. It’s an adendum on this set of slides and reseach I did last year. […]